Vietnamese students in Australia up 15.3% over 2012

Vietnam has recently become one of the most important education market in Southeast Asia, where the booming economy has now produced families with spare income, who are concerned about the capacity and quality of a local education.

With 45% of the population aged 25 or under, Vietnam has a youthful population who, when coupled with newfound affluence, are highly motivated to pursue overseas studies. Parents appear to have more of a say in the education destination country, and then students will select their preferred institutions and majors.

Australia is the top education - secondary and postsecondary - destination for Vietnamese students. In Australia, Vietnamese students accounted for 10.3% (2013) of international secondary school students, second only to China.

What does this mean for recruitment marketing?

1. Vietnamese parents are open to the idea of sending kids abroad for studies at a younger age, namely secondary education.
2. Recruiters need to keep a lookout for countries with Vietnamese secondary graduates and redirect some marketing effort in those areas.

Source: ICEF Monitor