Factors in decision-making

Evidence that decision may be unconsciously made and is easily affected by a person's surroundings is mounting. This makes our brains efficient, as we don't have to pay conscious attention to everything happening around us at once. However, this ability also has the side effect that we are making our decisions based on information of which we are not fully aware.

Our brains process information in our external surroundings on autopilot, and we unwittingly make decisions based on all information we have been exposed to - consciously or otherwise. Research from the University of Melbourne shows that our brains process information at a high level, even unconsciously, for instance, as to whether a piece of external information would be more relevant to the past or to the future.

These theories are most relevant to 'simple decisions', but major life changes such as a job change or purchasing a house can also be affected.

Environment Curation
Any positive presence in front of potential students - and their parents - is a worthwhile investment for service providers in the education industry, but also bear in mind that a fleeting glance of a negative headline may also affect the organisations.

All these logos in the cityscape background are more influential than we think.

 Source: The Conversation