Education marketing for millennials

The new generation of students are tech-savvy, young and.. serious?

A new study has recently unveiled interesting insights regarding the millennials in university or about to embark upon university studies.

Millennials are more serious about their careers and making a positive difference in the world compared to previous generations. Note the word 'world' - millennials tend to have a global outlook and feel less inhibited by geography. Travel and learning at least one new language are two aspects of life which are essential to millennials.

Proactivity is a very millennial attribution, as these new breed of students will actively research for ways to help them attain their goals. However, it will be challenging for marketers to let their brands register with millennials as they tend to be always on the go, with a million other things and messages vying for their attention at any time.

One way to win the hearts of millennials is to be an ethical brand with a distinctive value proposition. Millennials show brand loyalty to brands with causes they believe in.

Tailoring campaigns to millennials may mean -

• succinct information presented in
• visual or audio form containing
• a message which appeals to millennials' sense of duty towards contributing the public good.

*NexPay can help your millennial students' study travel dreams to Australia come true by offering the most affordable exchange rates to your students.

Vist www.nexpay.com.au to learn more!

Australia's international students enrolments continues to increase

Australia has bounced back from the three-year enrolment decline it experienced in 2013, and the positive trend has been continuing since then, with the most number of commencements in higher education, followed by English Language Intensive Courses for Overseas Students (ELICOS). All other sectors - VET, schools and non-award programmes also reported strong growth.

ELICOS enrolments tend to have positive spillover effects, leading to additional enrolments in all other education sectors. Chinese and Vietnamese students are most likely to continue other studies in Australia upon completion of their English course, with the majority moving on to higher education.

Thai and Indonesian students, on the other hand, are more likely to continue studies in the VET sector.

What does this mean for education agents?

1. It will be worthwhile to keep in touch with students who might require assistance in enrolling for another course - for example, updating Chinese students with information on universities.

2. Prepare for all the extra administrative tasks that comes with more students. NexPay is an international students payments system which can assist education agents in receiving reconciled payments in full.

For more information visit NexPay - making international students payments simple and easy.

Source: ICEF Monitor